The BBA is specifically designed for those who have chosen their career to be in business management and would be working in a wide variety of managerial, technical and professional roles and in an equally wide variety of industries, sectors and professions. The programme aims to provide you with a rigorous business and management education, one that will involve you in developing alongside other experienced managers and business professionals. The course has been designed with input from employers from small to large firms, from both the public and private sectors. The course has been designed keeping in mind the requirement of the industry.

The Aura BBA develops the individual strengths in leadership, creativity, entrepreneurship, self knowledge and working with others in the contexts, of stability, uncertainty and change. You will also develop skills in the use of appropriate technology for analysis and communication. Our courses will ensure that you will be ideally equipped for the challenges of the work place by encouraging innovation, achievement, intellectual rigour and excellence.

Students studying the Aura BBA will develop transferrable skills in areas such as problem solving, decision making, creative thinking, using numerical data, IT skills, teamwork and communication.

The following qualities are promoted in the programme:-

• Critical Reasoning
• Understanding and application of basic management concepts
• Analysis and interpretation of management data
• Integration of business knowledge
• Practical and technical exposure to various aspects of management.
• Planning and organisational skills
• Development of research and study skills.
• Ability to work individually and in teams.