Aim:

The course is designed keeping in mind the specifications of the industry and it is meant for equipping students for career in retail trade. Students are provided with the understanding of the fundamentals of retail, focusing mainly on customer value management, retail strategy, merchandising. With special emphasis on business communication.

Course content:-

1. Overview of the Retail
   Industry                                 
2. Marketing Fundamentals in Retail
3. Business Communication & Soft Skills
4. Introduction of Computers
5. Customer Value Management
6. Retail Automation & Supply Chain Control
7. Sales Promotion
8. Visual Merchandising & Space Planning

Teaching Methodology:-

1. Lecture
2. Group Discussion
3. Imparting Notes
4. Presentation by PowerPoint